About Brokancode
Driven by a mission to enable data-driven digital transformation.
Company Overview
Brokancode is a consultancy firm committed to enabling data-driven digital transformation by equipping professionals at every level with the confidence, strategic insights, and operational support they need. We offer holistic solutions that deliver immediate, measurable benefits in the evolving industrial landscape.
Born from extensive experience in European research projects and collaborations with industry leaders and academics, Brokancode bridges the gap between theoretical Industry 5.0 concepts and real-world applications. By focusing on critical digital improvements and tailored solutions, we help businesses thrive—no matter their size or sector.
Mission, Vision, Values
Mission
To empower organizations to realize their full potential by driving digital transformations that enhance efficiency, sharpen competitiveness, and foster long-term sustainability.
Vision
To enable effective digital transformation for our customers—recognized for our personal, client-focused approach, guiding organizations at their own pace with actionable insights and impactful results every step of the way.
Values
- Client-Centricity: Personalized, results-driven solutions aligned with unique goals.
- Efficiency: Measurable improvements with minimal complexity.
- Empowerment: Providing knowledge, tools, and confidence to drive change from within.
- Collaboration: Close partnerships with customers, academics, and technology providers.
- Integrity: Trust built through transparency, accountability, and ethical practices.
Leadership & Team
Pedro Ferreira – Chief Executive Officer (CEO)
Bio: Pedro Ferreira is a senior leader in intelligent manufacturing and digital transformation. With over 20 years of recognized experience coordinating EU-funded programs and advising industrial stakeholders, he brings strategic direction and technological vision to Brokancode. Pedro specializes in turning advanced research into scalable, high-impact industrial solutions.
Francesco Lupi – Chief Innovation Officer (CIO)
Bio: Francesco Lupi is a digital manufacturing expert. He designs AI-driven inspection tools, CAD-based workflows, and Python applications for agile production systems. With a dual background in engineering and management/innovation and international experience in Europe and the U.S., he helps bridge visionary concepts with scalable, real-world implementation.
Matthew Beatty – Chief Technology Officer (CTO)
Bio: Matthew Beatty is a specialist in software and automation, focused on robust and scalable digital manufacturing tools. With a strong foundation in Python, AI, and data visualization, he builds modular solutions that turn complexity into actionable insights. His work supports operational excellence through smart dashboards, predictive logic, and agile system integration.