About Brokancode | Mission, Team & Approach

Company Overview

Brokancode is a consultancy firm committed to enabling data-driven digital transformation by equipping professionals at every level with the confidence, strategic insights, and operational support they need. We offer holistic solutions that deliver immediate, measurable benefits in the evolving industrial landscape.

Born from extensive experience in European research projects and collaborations with industry leaders and academics, Brokancode bridges the gap between theoretical Industry 5.0 concepts and real-world applications. By focusing on critical digital improvements and tailored solutions, we help businesses thrive, no matter their size or sector.

Mission, Vision, Values

Mission

To empower organizations to realize their full potential by driving digital transformations that enhance efficiency, sharpen competitiveness, and foster long-term sustainability.

Vision

To enable effective digital transformation for our customers, recognized for our personal, client-focused approach, guiding organizations at their own pace with actionable insights and impactful results every step of the way.

Values

Client-Centricity Personalized, results-driven solutions aligned with unique goals.
Efficiency Measurable improvements with minimal complexity.
Empowerment Providing knowledge, tools, and confidence to drive change from within.
Collaboration Close partnerships with customers, academics, and technology providers.
Integrity Trust built through transparency, accountability, and ethical practices.

People Behind Brokancode

A compact leadership team blending industrial strategy, digital innovation, and software execution to move transformation projects from concept to measurable impact.

Chief Executive Officer

Pedro Ferreira

Focus: Strategy, industrial partnerships, and long-range transformation direction.

Pedro Ferreira is a senior leader in intelligent manufacturing and digital transformation. With more than 20 years of experience coordinating EU-funded programs and advising industrial stakeholders, he turns advanced research into scalable, high-impact industrial solutions.

Chief Innovation Officer

Francesco Lupi

Focus: AI-driven manufacturing workflows, CAD automation, and innovation design.

Francesco Lupi designs AI-based inspection tools, CAD-centric workflows, and Python applications for agile production systems, connecting visionary concepts with scalable real-world implementation.

Chief Technology Officer

Matthew Beatty

Focus: Software platforms, automation architecture, and data-driven delivery.

Matthew Beatty builds robust digital manufacturing tools with Python, AI, and data visualization, translating complex industrial requirements into modular systems, smart dashboards, and practical operational insights.